Case Study


Boozt is a leading, fast-growing company selling fashion online. The company offers its customers a curated and contemporary selection of fashion brands, catering to a variety of lifestyles, mainly through its multi-brand web store
The company’s web stores attract more than five million sessions per month as a result of a convenient shopping experience with high service levels, users experience consistency across both mobile and desktop, quick deliveries and easy returns. Their strong online market position and its competitive customer offering have enabled Boozt to attract new customers and increase the number of orders from returning customers

Challenge aims to provide a state of the art shop-in-shop online platform, that is capable of handling large amounts of traffic, while fulfilling thousands of orders a day. Their existing website could no longer handle the growing site traffic and extra demand for bandwidth, caused by their growing popularity in the market.
Their new online shop must be flexible and customizable per country, currency and language to accommodate their expansion into international markets. For the best user experience possible, they required blazing fast page load, even with lots of 3rd party integrations an thousands of products – alongside with more than 2000 orders per day.

How We Did It?

SmartOSC worked closely with Boozt to address the issues with their cart checkout. By using a shared checkout setup, it was possible to use a single checkout across five different brands, greatly simplifying the process for customers and increasing cross-sale. The loading efficiency on the site was improved, in turn improving customer experience by providing quick and responsive service. Weekly email campaigns were introduced to give incentives to current and new customers to shop with Boozt.

Boozt is now operating in 25 countries, most of which require different languages and currencies. With Magento’s multi-store view solution, it is possible to quickly implement a design to cater for different countries, languages and currencies.
SmartOSC used the multi-store view feature to localize the Boozt online stores to display translated text and local currencies for each of their targeted markets. All customers can view, interact and shop in their native language, using their own currency. Marketing and promotional campaigns were also localized to be more relevant to international audiences.

To improve the efficiency and capability of the online store in handling traffic, a holistic approach to the loading capabilities of the site was taken into consideration. Along with caching on different layers, a content delivery network (CDN) was utilized for faster page loading and delivery.
In addition to integration with third-party vendors, including international shipping carriers, affiliates, tracking systems, and email management, were introduced and optimized to make these processes more efficient to conduct and manage. Boozt also builds trust with existing and potential customers via the use of promotional emails, personalized transactional emails, and free shipping coupons, all of which will encourage loyalty to the brand.

After successfully deploying the system, SmartOSC has been retained to provide ongoing support services to ensure the system runs smoothly and Boozt is always empowered to best serve their customers. Further upgrades have been planned to keep up with the increased demand from Boozt’s customers.

The Results


Language Translation

Faster Loading Page

Shared Checkout System

Personalized Transactional Emails

Responsive Across All Devices

Weekly Email Campaign

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