Initially, BAEMIN faced significant challenges— as a new brand, they had to compete with established competitors in the market. To accelerate growth, BAEMIN needed to quickly recruit drivers and restaurants. However, the partner application process was hindered by complex bureaucracy, slowing down the onboarding process for new merchants and drivers.
To address this challenge, BAEMIN decided to implement a digital CRM solution. This way, the process became more efficient, improving the entire partner onboarding flow and eliminating unnecessary steps in the system, allowing the business to grow faster.

Despite this, starting a business from scratch became a unique advantage for BAEMIN. It opened up opportunities to delve deeper into the customer journey, gaining insights into their behavior, market trends, and eating habits. BAEMIN utilized this data to refine processes, enhance market approaches, and strengthen customer service strategies.

SmartOSC was tasked with supporting Smartbox's internal team to align with development and achieve business goals. Here are some solutions we implemented:

• Agile Methodology with Scrum and Kanban
• Improved Processes for Managing Code Evolution
• Unit Testing for Controlling Legacy Code with Gradual Refactoring
• New Responsive Theme Based on Foundation 3
• Continuous Monitoring and Optimization of the Site