Teenage generations engage with fashion brands in various ways, including in-store, mobile, desktop, and on social media. The challenge is that customers experience fragmentation as they switch from one channel to another. Brands that offer a seamless experience across channels will be well-positioned to capture customers and build loyalty.

For Justice, it is crucial to maintain a consistent omnichannel brand experience. Additionally, Kanmo seeks solutions to provide more benefits and privileges to Justice customers when shopping across their brand portfolio.

For this project, we chose the latest version of Magento Commerce to create a modern experience and integrate powerful features and capabilities. Additionally, Magento Commerce supports the best omnichannel implementations and security. The Magento platform is also highly customizable, easy to scale, and provides tools to develop a UI optimized for every device and screen.

We developed numerous features to deliver an outstanding customer experience. One of these features is the new quick view function, which allows access to product information, images, and ordering without leaving the product listing page. A new mega menu extension was integrated for quick and intuitive access to various product categories with custom icons. Given the abundance of product options in each category, we created custom filters for the store to help customers quickly find the products they want. The "Get the Look" feature was created to visualize different styles, allowing customers to experiment with various products and share them with their friends. Customers can then find the nearest store and schedule a fitting session for the look they desire.

An integrated shopping cart was implemented so users can easily switch between shopping channels without disruption. Additionally, the click-and-collect function allows customers to order products online and then pick them up in-store. We designed a CRM that integrates the order management system, customer information, and inventory fulfillment. This provides the customer service and retail teams with the information they need to meet customer needs from start to finish.

The Privilege Club is Kanmo's loyalty program for customers shopping with the Mothercare & ELC, Gingersnaps, Pumpkin Patch, and Justice brands. A mobile application was developed to allow clients to track loyalty points and inform customers about new opportunities. Customer loyalty information is synchronized across channels via the CRM, enabling customers to check their information on the website, mobile app, or in-store via POS. Customers in this program also receive personalized discounts based on their loyalty status when shopping online.