Wall Art Prints is seeking effective ways to grow their business. However, building a store on their current platform (CS-Cart) is not feasible. The platform fails to meet the demands and functionality required.

As an online-only store, they need to provide an accurate representation of how the art will look to enable customers to make informed decisions.

Starting from their initial store located in Australia, a new storefront has been designed and configured to prepare Wall Art Prints for the new markets they wish to enter.

Magento 2 serves as a robust foundation to accelerate the launch of Wall Art Prints, as setting up and configuring multiple storefronts for each market is a complex endeavor.

Magento's flexibility is key in developing this new store. The platform allows for localized experience customization for each market while adhering to unique laws and tax regulations.

A CDN (Content Delivery Network) is utilized as a central component of this infrastructure, enhancing data distribution, speeding up connections, and creating greater consistency across stores worldwide.

Wall Art Prints aims to create a platform for artists to sell their work through this new website. With this B2B2C model, Wall Art Prints can provide customers across various markets with a much wider array of choices and options, while also enabling them to easily connect with customers in new markets by offering local artwork on the site.

To facilitate this, a custom marketplace system was developed based on the Magento platform. An intuitive vendor portal was designed and developed, allowing artists to upload their artwork along with descriptions, tags, and pricing, as well as track inventory and sales.

Ultimately, a payment system was developed to enable sellers to check out and receive payments and commissions through the website.

To help customers realistically envision the finished products, a system was developed to manipulate images into various styles to reflect different print materials, integrating these images into Cloudinary.

Eway, an intuitive payment gateway, is connected to the website to provide customers with a variety of payment methods.

Algolia Search is also utilized for its speed and personalization capabilities.