CLIENT
Providing a Single Source of Truth for Products through Global Implementation and Centralized Content Management.
Get to Know Ricoh
RICOH is a leading global manufacturer of office automation equipment, electronic devices, and photographic instruments. The company's main focus is on multifunction devices, fax machines, network system solutions, as well as all related supplies and services.
CHALLENGES
We Help Companies Design the Right Solutions
Developing a New eCommerce Mission
RICOH Asia Pacific needed to revamp its website to provide a seamless experience for both B2C and B2B customers, from the first product reference to post-sale support, in order to boost sales conversions. The new digital solution required must offer a "Single Source of Product Truth," along with:
- Global Implementation
- Personalized Customer Experience
- Centralized Content Management for "Single Source of Product Truth"
SOLUTIONS
Our Key to Success
Rapid Regional Rollout with Sitecore
To shorten launch time when developing websites for various regions, SmartOSC utilized Sitecore. Our partner's Content Import Tool accelerated the import of Excel files and the creation of new content pages. We also developed the RA Multi Region Connector solution to centralize content by migrating it from the previous database to the new RA Content Repository.
Enhancing Data Analytics
To add further functionality, SmartOSC proposed and developed a system to collect data on download events. Additionally, the search function was configured with analytics to capture user search keywords, providing valuable insights into user behavior.
Personalized Customer Experience
Four new web page templates were created. The site now has a modern appearance and the ability to personalize the customer experience based on individual customer profiles. Content can also be customized, providing a better experience that fosters loyalty.
OUR CLIENTS
Nike
LG
