CLIENT
The Journey Towards a Better Customer Experience
Get to Know OZ Hair and Beauty
Oz Hair and Beauty, which originally started as a beauty salon, has now grown into Australia's favorite hair and beauty community. Their mission is to empower individuals to embrace their natural beauty, enhance their favorite features, and enjoy every step of the journey. They are committed to providing premium hair and beauty products, paired with exceptional customer service, to customers across the country.
The Oz Hair and Beauty website offers a selection of over 400 hair and beauty brands, including well-known Australian names like Face Halo, Intraceuticals, and Loving Tan, as well as international brands such as L’Oréal Paris, MoroccanOil, Bioderma, Balmain Paris, Kérastase, and many more. Oz Hair and Beauty operates on the Shopify platform.
CHALLENGES
We Help Companies Design the Right Solutions
Limited Flexibility and Customization
Due to the limitations of their existing Shopify website, the client plans to transition to a headless eCommerce store. This shift will retain React as the core technology while enabling seamless integration with advanced technologies like Next.js. The goal of this move is to secure Oz Hair and Beauty’s leading position in the competition to win customer loyalty in an increasingly competitive market.
SOLUTIONS
Our Key to Success
Improving Customer Experience
While Oz Hair and Beauty is responsible for ensuring swift fulfillment of customer demands, SmartOSC’s technological expertise accelerates time-to-market and delivers a competitive edge in customer experience. SmartOSC has facilitated various website functions, such as image display, inventory management, and discount handling, among others.
This ensures that the brand can quickly activate new channels and enter different markets, making its eCommerce store a strong asset for scaling and reaching Australian customers wherever they are.
Speed and Flexibility
SmartOSC has provided retailers with two core capabilities: flexibility and speed. This is demonstrated through our triadic approach to monitoring client projects, which includes:
- Past Pattern Evaluation (Completed interactions between retailers and customers across all touchpoints)
- Current Pattern (Ongoing relationships through technology and process simplification)
- Potential Pattern (Leveraging data to help clients uncover future opportunities)
OUR CLIENTS
Nike
LG
