To excel in the competitive fintech landscape, OCB aims to develop a personalized digital banking ecosystem for every customer across all interaction points. This initiative involves digitizing every customer interaction to provide seamless services through mobile applications and computer platforms. Key priorities include rapid deployment within six months, full control over customization, and strong local support for implementation and future enhancements.

OCB’s goal is to double the number of users in the first year after the platform launch and reach 10 million monthly users by the fifth year. This project focuses on three main pillars: ensuring products go live within six months, providing complete control over construction, ownership, and customization tailored to the bank’s unique needs, and offering local support resources for implementation and future project requirements.

SmartOSC realizes OCB’s vision by implementing Backbase’s Engagement Banking Platform (EBP), aligning with modern banking ethos and a customer-centric focus. The resulting digital bank, OCB OMNI 4.0, offers a range of financial products and utilities within a simple yet modern and personalized customer experience, ensuring fast, secure, and convenient transactions available 24/7. This application provides modern and practical digital banking services, including account opening and management, money transfers, bill payments, card services, deposits, loans, and a variety of other standout features.

Time is a significant challenge as OCB set implementation requirements within six months; however, they successfully launched OCB OMNI 4.0 on schedule. The interactive Backbase banking platform also enables OCB to surpass many banks in the industry in fulfilling their commitment to prioritize customer needs and digital transformation.
This success is reinforced by accelerating the deployment of products, services, and features through the Backbase interactive banking platform tailored to the characteristics of the Vietnamese market.

OCB OMNI 4.0 digital bank utilizes FIDO security technology, featuring strong encryption algorithms and layered security to sign every transaction, which is considered the safest option available today. OCB is also prepared to implement biometric authentication starting July 1, 2024, in accordance with National Bank Decision 2345, to enhance security and optimally protect users’ financial information

To personalize the customer experience in both interface and transaction support, OCB OMNI 4.0 integrates modern technologies, such as an intuitive suggestion application that allows customers to perform transactions with just two clicks, proactively splitting large transactions for quick money transfers, and categorizing transactions for expense management, among many other conveniences.

With rapid implementation, superior security, and personalized features, OCB OMNI 4.0 demonstrates SmartOSC as a trusted partner in OCB’s digital transformation, meeting the demands of the digital banking market in Vietnam.