CLIENT
Exceptional and Seamless Customer Experience
Get to Know Bengawan Solo
Bengawan Solo is one of the most successful bakery chains in Singapore. The first Bengawan Solo Cake Shop was a small corner store in East Coast, Singapore, where cakes, kueh (traditional local cakes), and other delicacies were expertly prepared in a humble back kitchen run by Mother Anastasia Liew.
With over 40 physical stores across the island, Bengawan Solo has established itself as a premium food gift provider in Singapore. Their entry into the eCommerce space marks a significant milestone for the brand, enhancing consumer engagement and loyalty.

CHALLENGES
We Help Companies Design the Right Solutions
Need for Experience Design
Bengawan Solo seeks a modern and highly responsive front-end interface for their website. They want an impressive UI/UX, engaging design, and user interactions that require solutions to ensure an excellent and seamless user experience.
Lack of Functionality
Bengawan Solo needs to enhance functionalities that will help streamline fulfillment processes, reduce the time needed to handle a high volume of orders, and improve fulfillment operations to meet the increasing demand from online consumers.
Increased Payment Demands
Bengawan Solo aims to enhance their payment options to ensure a seamless customer experience. Their goal is to provide a frictionless payment process that guarantees customer satisfaction.

SOLUTIONS
Our Key to Success
UI/UX Interface Enhancement
SmartOSC developed a responsive and visually appealing front-end interface that seamlessly adapts across various devices. The new UI/UX interface aligns with the brand image, allowing for a better storytelling of Bengawan Solo’s heritage while showcasing flexible products and services.
Fulfillment Capabilities
By integrating ERP into the website, SmartOSC enables Bengawan Solo to enhance its fulfillment capabilities, achieving up to a 50% improvement. This integration allows for quick notifications to the fulfillment staff when online orders are received, streamlining the selection, packing, and shipping processes to customers with minimal delays. By replacing manual procedures with ERP integration, Bengawan Solo effectively expands its fulfillment operations, meets the rising demand from online consumers, and enhances customer satisfaction.
Diverse Payment Methods
SmartOSC assists Bengawan Solo in diversifying the payment methods available on their online platform, ensuring that customers have access to a variety of payment options, including traditional methods and modern digital solutions.
Bengawan Solo Utilizes Adobe Commerce Cloud to Support Their E-Commerce Platform
Our solution leverages Adobe Commerce Cloud, the cloud-based version of the Adobe Commerce platform, built on Amazon Web Services (AWS) infrastructure.
This enables our comprehensive solution to provide customers with a highly scalable, secure, and high-performance eCommerce solution. Key ways the eCommerce solution utilizes AWS include:
- Hosting: Applications and database components are hosted on AWS Elastic Compute Cloud (EC2) instances, which can automatically scale up or down based on traffic demand.
- High Availability and Low Latency: Utilizing AWS services such as Elastic Load Balancing, Amazon Route 53, and Amazon CloudFront ensures high availability, low latency, and fast content delivery for the eCommerce store.
- Serverless Customization: Integration with AWS Lambda, a serverless computing service, allows for customization and integration through the Adobe Commerce Cloud App Builder.
- Data Management: Storing and managing data using AWS services like Amazon S3 for object storage and Amazon RDS for managed database services.
- Cybersecurity: Leveraging AWS security features such as AWS WAF (Web Application Firewall) and AWS Shield to protect the eCommerce store from cyber threats.
By utilizing a variety of AWS services, SmartOSC and Adobe are able to provide Bengawan Solo with a robust, scalable, and secure eCommerce platform to support their online business.

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