United Cellars is a family-owned wine and spirits merchant that partners with leading wineries and producers worldwide to deliver an exceptional drinking experience for its customers.<\/p>\n
They make a steadfast commitment to discerning customers: clients will never receive impersonal or irrelevant recommendations from United Cellars. Instead, they can expect tailored suggestions that align with their individual tastes and preferences.<\/p>\n
United Cellars\u2019 mission is to provide prompt, authoritative, and expert responses to all inquiries about wine and spirits, ensuring outstanding customer service at every stage of their journey with the company. This promise is the foundation of their website.<\/p>\n<\/div>
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<\/span><\/div><\/div><\/div><\/div><\/div>CHALLENGES<\/h5><\/div>We Help Companies Design the Right Solutions<\/span><\/strong><\/h3><\/div><\/div><\/div>Lack of Technology Consultation<\/strong><\/h4><\/div>United Cellars faces significant challenges due to two previous vendor attempts that left their project unfinished, non-functional, and plagued with performance issues.<\/p>\n
Despite these two efforts, none of the functionalities of their eCommerce website were operating effectively. United Cellars needs a skilled partner with proficient consulting and coding capabilities, problem-solving thinking, and expertise in UX consulting to accelerate their eCommerce transformation and pave the way for a successful launch.<\/p>\n<\/div>
Resource Limitations<\/strong><\/h4><\/div>United Cellars has limited internal IT resources for project management, design, and testing.<\/p>\n<\/div>
Updated Processes<\/strong><\/h4><\/div>United Cellars aims to conduct online auctions for rare or vintage wine bottles. However, the desired auction mechanism is not functioning due to the complex and unrefined data processes from the client.<\/p>\n<\/div>
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<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SOLUTIONS<\/h5><\/div>Our Key to Success<\/span><\/strong><\/h3><\/div><\/div><\/div>Technology Consultation<\/strong><\/h4><\/div>United Cellars approached SmartOSC with an eCommerce project built on Magento 2.4.3. Our consulting services include Project Implementation, Data Synchronization for Auction Features, Magento Updates, and more.<\/p>\n<\/div>
Website Reconstruction<\/strong><\/h4><\/div>SmartOSC faced the challenge of reconstructing the website functionalities that previous vendors could not complete. This phase took three months.<\/p>\n
While awaiting Phase 1 to go live, SmartOSC proactively prepared a new environment for the Magento update. This allowed both phases to go live together, significantly reducing the launch time for United Cellars.<\/p>\n<\/div>
Auction Functionality<\/strong><\/h4><\/div>We rebuilt the entire auction process, enhancing bid placement, automatic bidding, and optimizing performance.<\/p>\n<\/div>
Addressing UX Requests<\/strong><\/h4><\/div>United Cellars requested a complex auction feature where users could bid on the same product in two different locations simultaneously. SmartOSC proposed an alternative solution where the client would duplicate Netsuite data, synchronize it with Magento, and group products for bidding in multiple locations, ensuring a seamless user experience. Our solution required less effort while meeting client demands.<\/p>\n<\/div>
Extension Customization<\/strong><\/h4><\/div>To meet client requests, SmartOSC developed custom solutions for essential features like filtering, searching, and auction functionalities rather than using off-the-shelf extensions.<\/p>\n<\/div>
Ongoing Support<\/strong><\/h4><\/div>In addition to the initial project, SmartOSC continues to provide ongoing support to United Cellars, ensuring the operation and maintenance of their eCommerce platform run smoothly.<\/p>\n<\/div>
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<\/span><\/div><\/div><\/div><\/div><\/div>BENEFITS<\/h5><\/div>Open Growth Opportunities <\/span><\/strong><\/h3><\/div><\/div><\/div>Functional Website<\/strong><\/h4><\/div>SmartOSC successfully revived the non-functional website, enabling United Cellars to begin selling products online after two failed attempts by previous vendors.<\/p>\n<\/div>
Performance Improvement<\/strong><\/h4><\/div>Our team achieved an 80% improvement in website loading performance, enhancing user experience and satisfaction.<\/p>\n<\/div>
Increased Revenue<\/strong><\/h4><\/div>Customized auction features and personalized recommendations resulted in increased customer engagement and revenue.<\/p>\n<\/div><\/div><\/div><\/div><\/div>