Priceline realized that they needed to adopt a more advanced digital strategy to complement their already successful retail empire. They were preparing to face rapid changes in the industry. However, their platform became a barrier.<\/p>\n
Priceline's previous site was outdated. Based on Magento Enterprise Edition 1.10, the site delivered suboptimal performance on mobile devices. The site was nearly unusable and could not handle the large influx of consumers using mobile as their primary shopping channel.<\/p>\n<\/div>
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![](\"https:\/\/smartosc.co.id\/wp-content\/uploads\/2025\/03\/image-21-1.png\" "\\"image")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SOLUTIONS<\/h5><\/div>Our Key to Success<\/span><\/strong><\/h3><\/div><\/div><\/div>\n
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Magento<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h4><\/div>
Priceline's new e-commerce site was completely rebuilt on Magento EE version 1.14. Data was migrated to the new platform and prepared for a new website design. The old Concrete5 front-end was replaced with a customized Magento CMS module, addressing the barriers that had drastically slowed down the system.<\/p>\n<\/div>
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UI\/UX<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h4><\/div>
The customer experience became a primary focus for Priceline's new online store. A responsive front-end was developed to run smoothly on tablets and other mobile devices. The user interface was designed to be easy to use and navigate, allowing customers to efficiently find what they were looking for. AWS hosting was also set up for better performance during peak sales periods, ensuring the platform could handle customer traffic spikes effectively.<\/p>\n<\/div>