Founded in 1972, Club 21 started as a small boutique in Tanglin Shopping Centre, Singapore. In the following years, they became a leading supplier of luxury fashion with over 400 physical stores in 11 countries. In 2016, Club 21 witnessed a significant shift as fashion consumers spent more time shopping online. Ready to take the next step in their business, they approached SmartOSC for assistance in transforming their retail strategy, resulting in the launch of Club21global.com.<\/p>\n<\/div>
![](\"https:\/\/smartosc.co.id\/wp-content\/uploads\/2025\/03\/image-23.png\" "\\"Club")
<\/span><\/div><\/div><\/div><\/div><\/div>CHALLENGES<\/h5><\/div>We Help Companies Design the Right Solutions<\/span><\/strong><\/h3><\/div><\/div><\/div>Digital Transformation<\/h4><\/div>Rapid digital adoption has introduced new challenges in understanding customers and the most effective touchpoints. Club 21 recognizes this and understands the need for a customer-centric eCommerce strategy that aligns with their goals for international growth.<\/p>\n<\/div>
Strategi Online to Offline (O2O)<\/h4><\/div>For Club 21, it is essential to ensure that the new system offers a luxurious experience that reflects their products. They need design solutions that can showcase their collections. Their eCommerce site must be scalable and connected to 400 retail stores to provide a seamless and integrated customer experience.<\/p>\n<\/div>
<\/div>
![](\"https:\/\/smartosc.co.id\/wp-content\/uploads\/2025\/03\/image-24.png\" "\\"Club")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SOLUTIONS<\/h5><\/div>Our Key to Success<\/span><\/strong><\/h3><\/div><\/div><\/div>\n
\n
\n
\n
Magento<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h4><\/div>
Magento Enterprise was chosen as the platform for this project. Leveraging the power of Magento, the new eCommerce site offers a customized look while providing a seamless and mobile-friendly checkout process across all channels and customer segments. Scalability and international-focused functionality make Magento ideal for successful and ambitious brands like Club 21.<\/p>\n
<\/p>\n<\/div>