Matahari is the largest retail platform in Indonesia, with 155 stores across 81 cities nationwide, and an online presence at Matahari.com. Employing approximately 30,000 staff and partnering with around 600 local and international suppliers, Matahari has provided quality, trendy, and affordable clothing, beauty, and footwear products to Indonesia's growing middle class for over 60 years.<\/p>\n
The company has received numerous industry awards\u2014both nationally and internationally\u2014including the Top 100 Most Valuable Brands by Brand Finance, Top 500 Retail Asia Pacific from Retail Asia, Euromonitor & KPMG; Brand Asia 2018 \u2013 Top 3 Most Powerful Retail Brands in Indonesia by Nikkei BP Consulting, among others.<\/p>\n<\/div>
![](\"https:\/\/smartosc.co.id\/wp-content\/uploads\/2025\/03\/clothing-store-employee-hanging-apparel-2024-02-09-19-38-55-utc-scaled.jpg\" "\\"Matahari")
<\/span><\/div><\/div><\/div><\/div><\/div>CHALLENGES<\/h5><\/div>We Help Companies Design the Right Solutions<\/span><\/strong><\/h3><\/div><\/div><\/div>Omnichannel Retail Strategy<\/strong><\/h4><\/div>Matahari has adopted an omnichannel retail strategy that allows customers to purchase products online and pick them up in-store. Various delivery and payment options, both online and offline, have been introduced to tailor the consumer experience to individual preferences and enhance user satisfaction.\n\nThe key components of this strategy include migration to the Magento 2 platform, enabling an omnichannel experience with product and offer synchronization across six channels: multi-location warehouse management, online appointment booking, click-and-collect services, and mobile app development.<\/p>\n<\/div>
Fragmented Customer Experience<\/strong><\/h4><\/div>Before the transformation, Matahari struggled with managing a fragmented customer experience across their online-to-offline (O2O) interactions. There was no unified brand messaging, and the customer service strategy lacked continuity in the shopping journey between the online store and physical locations, which still relied on manual workflows. This resulted in a disconnected customer journey across both physical and online channels.<\/p>\n<\/div>
Limitations of Legacy Technology<\/strong><\/h4><\/div>Matahari's legacy technology imposed constraints that hindered technical performance. The outdated marketplace architecture was not aligned with Matahari's single-brand website. Issues such as slow page load times, complicated checkout processes, and poor product search capabilities were common. Additionally, maintenance and update costs were high, with limited flexibility and personalization compared to modern technology systems.<\/p>\n<\/div>
Suboptimal eCommerce Revenue<\/strong><\/h4><\/div>Despite a strong offline presence, Matahari was not maximizing its online revenue potential. Only 20% of stock was sold through the eCommerce store compared to 80% in offline sales. This discrepancy highlighted the need for solutions to maximize online revenue.<\/p>\n<\/div>
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![](\"https:\/\/smartosc.co.id\/wp-content\/uploads\/2025\/03\/people-shopping-in-mall-2023-11-27-05-30-07-utc.png\" "\\"Matahari")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SOLUTIONS<\/h5><\/div>Our Key to Success<\/span><\/strong><\/h3><\/div><\/div><\/div>Strategi Ritel Omnichannel<\/strong><\/h4><\/div>Matahari has adopted an omnichannel retail strategy that allows customers to purchase products online and pick them up in-store. Various delivery and payment options, both online and offline, have been introduced to tailor the consumer experience to individual preferences and enhance user satisfaction.<\/p>\n<\/div>
The key components of this strategy include migration to the Magento 2 platform, enabling an omnichannel experience with product and offer synchronization across six channels: multi-location warehouse management, online appointment booking, click-and-collect services, and mobile app development.<\/p>\n<\/div>